Photos and Perception-How we can create our ideas about genders?

Photos as we see every day life in advertisements will have an impact to our perception. As we see a commercial about a commodity represented with a adorable girl we would take attantion to it and have a look. In this way, photos in those advertisements with men and women gives an idea to us. But in a way these images also undermining our ideas and occupy our perspective with the concept of how we should think about gender according to profound effect in it. The exposure of men mostly represented to public that he is strong, powerful, high, cool and serious. This would give a notion to public that men should be strong and powerful as it is seen on these advertisements. Looking seriosly, on upright position holding a gun maybe. On the other hand, girls in a advertisement seem delicate, feminane, sexy and cheerful. These are the conceps that would penetrate people's mind. Thus, people may recieved those conceps as all the gender should act like that. It is not good if there is a girl who is not following these conceps would labeled as a stranger, and maybe ostracized.